Monday, April 22, 2013

Shake Shack Opens Third Florida Location in Boca Raton Shake Shack Opens Third Florida Location in Boca Raton

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[Photo: @randygarutti / Twitter]

Happy Shake Shack Day, Boca Raton, Florida. A new location of the burger chain opens in Boca Raton today, making it the third Florida Shack to date. (The others are in South Beach and Coral Gables.) As usual, the Boca Shack has exclusive Concretes including the Glades Donuts (vanilla custard, a glazed cake donut, peanut butter sauce and chocolate toffee). As is less usual, the tabletops of the restaurant were made from reclaimed bowling alleys. Shake Shack has been on a bit of an expansion binge of late, having recently announced plans to open in Las Vegas. There are rumors of Disney World and Atlanta locations, and they just opened their first Massachusetts location. Below, a press release for the Boca Raton opening.

SHAKE SHACK DEBUTS IN BOCA RATON, FLORIDA Beloved Burger, Hot Dog and Frozen Custard Stand Opens Today on Glades Road in University Commons

NEW YORK, NY – April 22, 2013 – Danny Meyer's Union Square Hospitality Group (USHG) is proud to announce its highly anticipated Boca Raton Shake Shack opens today, Monday, April 22nd, at 11:00AM.

The newest addition to the USHG family—and the third Shake Shack in the Sunshine State—the Boca Raton Shack is located just off I-95 (Exit 45) at 1400 Glades Road in the bustling University Commons shopping center.

"We are thrilled to open our doors today and welcome in Boca locals, FAU and Lynn University students, and visitors to this beautiful city, to experience what truly is a 'roadside' Shack," said Randy Garutti, Shake Shack CEO. "This is an amazing location and incredibly vibrant community, and we can't wait to watch our outdoor patio fill up with friends and families all having a great time together."

Shake Shack is a modern day "roadside" burger stand lauded for its 100% all-natural Angus beef, delicious flat-top dogs, fresh-made frozen custard, craft beer and wine, and much more. A fun and lively community-gathering spot with widespread appeal, over the past decade Shake Shack has earned a cult following around the world.

Born in New York City's Madison Square Park in 2004, Shake Shack opened its first Florida location in June 2010 on Lincoln Road in Miami Beach, receiving praise from both guests and media. In July 2012, Shake Shack opened its second Florida location in Coral Gables on US1 across from the University of Miami—'Canes fans have rallied around the Shack ever since.

The Boca Shack is constructed with a variety of recycled and sustainable materials. Tabletops are sourced from reclaimed bowling alley lanes, floor tiles are made from recycled content, and wooden chairs, booths and interior walls are certified by the Forest Stewardship Council (FSC). Energy-efficient kitchen equipment is utilized with 100% of electric usage offset through Renewable Energy Credits. To keep guests virtually connected, free Wi-Fi is available.

As an ode to Boca Raton's agricultural history, the expansive outdoor patio space is landscaped with pineapple plantings, windblown sable palms, climbing vines and other vegetation indigenous to South Florida.

The Boca Raton menu features all the Shake Shack classics, as well as an exclusive selection of frozen custard concretes. Boca-specific concretes include Mizner's Muse (vanilla frozen custard, cheesecake blondie, strawberry purée and cinnamon marshmallow sauce), Burrowing Banana (chocolate frozen custard and a slice of The Sugar Monkey salted caramel banana cream pie), and Glades Donuts (vanilla frozen custard, The Sugar Monkey's glazed cake donut, peanut butter sauce and chocolate toffee).

As part of its community outreach efforts and mission to Stand for Something Good®, the Boca Raton Shake Shack is partnering with Gumbo Limbo Nature Center, helping coastal and marine ecosystems through research, education, preservation and conservation. Five percent of sales from the Glades Donut concrete will benefit Gumbo Limbo Nature Center, and Shake Shack staff will volunteer at events run by the eco-conscious organization.

· All Shake Shack Coverage on Eater [-E-]

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